Mini restaurants and backstage kitchens are some of the ways fast-casual restaurant group Tortilla Mexican Grill is tackling the ever-changing high street landscape.
Managing Director Richard Morris says the hospitality industry is seeing greater demand for convenience, without skimping on quality or affordability, and the rise in food delivery is having a huge impact on customer experience.
Record sales and design innovations have seen fast-casual restaurant group Tortilla Mexican Grill nominated for two MCA Retailers’ Retailer Awards for Best Concept and The Evolution Award.
Managing Director Richard Morris says the nominations are a tribute to Tortilla’s unrelenting growth over the past two years.
Harrow – the original stomping grounds of infamous fashion icon Vivienne Westwood, the birthplace of pop singer Peter Andre, and from Saturday 7th April, Tortilla – the well known and loved Californian burrito and taco restaurant.
Harrow residents will now be able to get their hands on the UK’s best burritos with the new open plan store launching in St Georges Shopping Centre, Harrow, under its impressive glass dome roof with space for over 50 burrito lovers to enjoy the menu.
In 2007, local Californian burrito and taco joint Tortilla opened its first restaurant in Islington London. Ten years on, Tortilla is celebrating the opening of their 35th store in Putney London – this time with a twist.
Tortilla Putney is only 700 square feet, half the usual size of a Tortilla restaurant, but will trade exactly as its larger counterparts do. The new-concept store will continue to sell the same food loved throughout the UK, with a larger focus on targeting customers on-the-go. With all the signature Tortilla designs, the restaurant will be able to cater for up to 20 covers.
Tortilla opened the doors to their 34th restaurant in Dalston on Saturday, just 3 months after opening their site in Kingston Upon Thames. The 1,800 square foot restaurant is located on Kingsland High Street a stone’s throw away from both Overground stations. The store opening has been highly anticipated by both Tortilla crew and locals with over 260 people signing up to the opening night within 48hrs.
Tortilla opened the doors to their 33rd restaurant in Kingston Upon Thames on Sunday 14th May, 2017. The 1,500 square foot restaurant is located on the first floor of the Bentall Centre and can seat up to 55 guests. The store design embraces the authentic Californian elements commonly found throughout the Tortilla estate, from the reclaimed timber walls to the brushed steel feature lights and cages.
Jason Salt, former Regional Director of KFC in the UK has been appointed by Tortilla as Operations Director, to help maintain operational excellence within the business and manage growth of the brand.
Tortilla, the award winning London chain specialising in California-style Mexican food launched its first outlet in the UAE on 31 August 2016 with their regional franchise partners, Eathos, the group behind popular F&B brands such as Sushi Art, Rita’s and Kababji.
Tortilla first opened its doors to the public in Islington, London in 2007 and after the successful expansion across the UK, is now set to bring a taste of California to Middle Eastern audiences, in Dubai’s Festival City.
Tortilla, the Californian burrito and taco restaurant group has released their end of year figures reporting company sales of £30.4 million, up 20% on 2016 with restaurant LFLs up 7.5%.
Mexican Grill Ltd (“Tortilla”) had an excellent 2016 with like for like (“LFL”) sales increasing for the ninth consecutive year. Total sales increased by 19% in 2016 which comprised of LFL growth of 4% plus additional sales from the five new stores opened in the year. The performance of the business in the second half of 2016 was really encouraging and this has continued during the first half of 2017.
Tortilla, the Californian burrito and taco restaurant group has released their end of year figures reporting a +3.5% increase in like-for-like sales over 2016 with +8.1% like-for-like over the festive period alone. After launching their latest 3 sites in Cribbs Causeway, London Central & Newcastle in Q4 2016, Tortilla’s estate now consists of 32 sites across the UK and 2 in Dubai, UAE with UK sales exceeding £25.3 million for the year.
NOTES TO THE EDITOR
Tortilla is your local burrito and taco joint, offering authentic California-style Mexican food. Fillings are prepared fresh in-store daily and with a fully customisable menu, there’s a dish to suit all tastes.
Tortilla opened in October 2007 and is now the UK and Europe’s largest fast-casual Mexican restaurant brand, with 41 locations across the UK and Middle East. Tortilla has worked hard to revitalise the way the British public view and consume Cali-Mex food.
Restaurants can be found throughout England, primary in London, Brighton, Bristol, Newcastle, Surrey, Leeds, Liverpool, Nottingham, Southampton and Birmingham as well as Cardiff in Wales, Glasgow in Scotland and Dubai, UAE. The end of 2018 sees Tortilla growing further throughout the UK, Saudi Arabia and the Emirates with 6 new restaurants set to open by 2019.
Founder Brandon Stephens moved to London from California in 2003 to pursue his MBA at London Business School, where he wrote the business plan for Tortilla.
“I grew up eating healthy, affordable burritos in California and I just couldn’t find anything like it over here. As the concept evolved, it became evident that there was a strong market for fresh, affordable burritos and tacos.”